disney + tutu couture hangtags

2014
Since Disney did not want to use franchise specific branding, nor Tutu Couture’s logo, it was necessary to create a hangtag that was Disney affiliated but generic enough that it could be applied to any of Tutu Couture’s clothing line. These design ideas used simple patterns and played with matte finishes, opalescent papers, spot varnishes and embossing. The final packaging was a combination of gloss varnish on soft-touch matte paper with an oval dye-cut.

concept + design | illustrator + indesign