disney’s the screening room app + campaign
2013
For too long, employee audiences relied upon an out-dated website “The Screening Room” to screen Disney-owned content. When the website was disabled and a new application was created, an internal campaign was needed to make users aware of the change. In conjunction with designing the look and feel of the application - emails, web banners and promotional packages were created to stimulate interest in the new internal product. The blue colors were used to reference the old website, but the branded “D” and graphic elements were reflective of the current Disney Media Distribution umbrella branding.
design | mediafly, flash, photoshop + illustrator