kp target clinic website

2019
As part of the expansion of the Target and Kaiser Permanente (KP) Clinics, a larger website needed to be created. Since this would be cobranded, with an emphasis on KP, the design was aligned to KP’s digital style guide but with elements of the lightheartedness of Target. The circles, the touches of red in hover-states, and the playfulness of the photography were all nods to Target’s brand.

concept + design | photoshop